Mission

We work through many channels so that more and more people in the world will want to discover the wonders of Trentino

Promoting the “land of the butterflies” above all means knowing how to grasp the challenges of a transforming market, cultivating the ambition to improve the reputation and image of Trentino, its ability to welcome and accommodate people from all over the world, its economic performance connected to tourism flows, to reinforce the Trentino Brand and transmit these values to promote its popularity in the world.
To achieve these objectives also depends on innovative products and services such as the multimedia ICT platform and analysis and research relating to international dynamics of the industry which are transmitted to operators in the area to promote a virtuous circle and a synergy of action.